Here’s Why I’m Building a Pleasure Practice this Valentine’s Day

My conclusion: A pleasure practice is a powerful (and shockingly simple) antidote for the pain of self-consciousness we all sometimes feel.

Looking at the beautiful new lingerie capsule collection we just launched, designed with feedback from our community, it’s hard not to have pleasure on the brain.

That’s why I’m so into starting a pleasure practice. What is it that, you ask? It’s simple. It’s the act of engaging with pleasure in ways that feel good to you. 

We experience pleasure all the time, at various moments throughout our days. But what if, in the middle of a moment of pleasure—when the icy cold milk from your bowl of cereal hits your tongue—we pause, do what sex therapist Sonalee Rashatwar calls “dropping into your body” and appreciate the moment?

Don’t get me wrong: stepping into a piece from our lingerie capsule is bound to leave you (and anyone in your orbit) with sex on the mind. But pleasure is about so much more.

Since our Instagram Live! with Sonalee, I’ve tried to live in the moment of a pleasure practice, too. I’ve stepped outside during a snowstorm and let some flakes melt on my skin (I grew up in Kuwait; snow is still super exciting to me). I’ve breathed in the smell of fresh herbs as the heat from roasted veggies made them release their oils. This took almost no time, cost me nothing and yet left me feeling instantly better.

My conclusion: A pleasure practice is a powerful (and shockingly simple) antidote for the pain of self-consciousness we all sometimes feel. Can you take the pleasure practice challenge? What will you do this week to build in a conscious, mindful moment to drop into your body and experience pleasure? Let us know! And have an amazing Valentine’s Day, in whatever way you’re celebrating.