Dia Holiday Market

Z Boutique – Zoe Schuler

Madison, Wisconsin

Z Boutique is a plus-size boutique located in Madison, Wisconsin and is the only locally-owned, plus-size boutique in the state. Z Boutique was opened in 2013 by a mother-daughter team who felt that plus-size women deserved to have a “boutique shopping experience” and that finding great plus-size clothing should not be so difficult. Originally just a brick and mortar retail store, Z Boutique now sells plus-size clothing online and through twice-weekly Live Sales to the Z Insiders Facebook Group.

When you shop at Z Boutique, either online or in-person, it is our goal to provide exceptional and personalized service.  We give every customer a special one-on-one shopping experience. We are always available to answer questions, give honest feedback and help you find the perfect item to make you feel even more beautiful than you already are!

Lovely Lines Boutique – Erica Wilson and Jessica Eudy

Charlotte, North Carolina

Lovely Lines Boutique started as a conversation about how there were tons of cute boutiques in Charlotte, but none where cofounders Erica and Jessica could find trendy clothes to fit their curves. Once they realized the scarceness of plus size inclusive boutiques, they started looking into what it would take to start their own. Less than 48 hrs later on August 18th, 2017 Lovely Lines Boutique was born!

They opened inside of a small gift shop later that fall and quickly outgrew their space. Taking a massive leap of faith, they opened their very first brick and mortar location in February 2018. Once word spread around the community of a plus size boutique, women began traveling from surrounding counties to shop. Their customer base grew into a tribe of women they refer to as “Lovelies”. Lovely Lines Lovelies are their biggest supporters and cheerleaders. They hyped the boutique up so much that they outgrew their location within the first year and in January 2019 moved to a larger space within a strip mall in Kannapolis, NC. Love Lines stresses to customers that their worth is not defined by their clothing size and that they are loved and appreciated!

Eye Candy Boutique – Elsa Fernandez 

San Antonio, Texas

Located in the heart of Downtown San Antonio for nearly five years, Eye Candy Boutique is now a multi-channel shopping brand focused on providing fashionable ensembles through www.HeyEyeCandy.com, pop-up events throughout the city, and a private showroom. Elsa Fernandez, owner and creative director of Eye Candy Boutique, has been featured as a San Antonio Magazine Tastemaker and has styled over ninety fashion, beauty, and local gift guide segments for the popular news magazine show, SA Live.  Eye Candy Boutique was named Retailer of the Year for 2016 & 2017 at the San Antonio Fashion Awards and voted 2019 & 2020 Boutique of the Year by San Antonio Current. As the founder of San Antonio’s first brick and mortar plus size boutique, Elsa is actively working on ways to promote shopping locally and highlighting the notion that clothing size should not limit fashion options. Eye Candy Boutique aims to provide an amazing shopping experience, empowering its loyal customer base to capture eyes at every size!

Bold and Curvy – Andrea Sugg

Chicago, Illinois

As a plus sized woman, owner Andrea Sugg was continuously disappointed with the lack of available options in the area for sizes 14 and up. Too many times she had gone into a business needing an outfit for a specific occasion, only to be directed to a single rack in the back corner of the store. She would settle for something she didn’t like due to the lack of options, and end up never wearing the outfit again. She took her frustration and channeled it into opening up Bold and Curvy Boutique. 

When you visit Bold and Curvy in LaSalle, you’ll feel comfortable and relaxed like you’re seeing an old friend you’ve known forever. They offer a variety of price points and styles for all budgets, and always work with customers to find items that fit their needs. They have grown a loyal following of Bold and Curvy customers who are known on a first name basis. The main goal of Bold and Curvy is to provide a safe space for plus sized women to feel comfortable shopping, while also empowering them to love their curves. 

Rene’ Tyler Boutique – Angela Rene

Las Vegas, Nevada

Angela Rene’ is CEO and Designer of Rene’ Tyler Plus Sizes, the first and only plus-size boutique on the Las Vegas Strip.  Angela’s love affair with fashion began at a very young age. She was influenced by her mother and grandmother, who taught her the fundamentals of sewing. As a plus size woman, she found the selection of fashions to be limited and unappealing. Her frustration to find fashionable and stylish clothing in her size, gave her the determination to create her own. In 2010, Purple Diva Designs was born. In 2016, with the desire to take the brand to the next level, Purple Diva Designs was transformed into Rene’ Tyler Boutique and her son, Chase Tyler joined the company as the Creative Director.

During the summer of 2018, Rene’ Tyler opened at The Grand Canal Shoppes at The Palazzo, making it the only plus size boutique on the Las Vegas Strip, now located at Fashion Show Mall. Rene’ Tyler was featured on the groundbreaking AMC network show, Dieltand. Her designs have been worn by actress Laverne Cox, recording artists Marsha Ambrosius and Mary Lambert, The Daily Show’s Dulce Sloan, and America’s Got Talent Finalist Vicki Barbolak. Rene’ believes no matter what your size, fashion is for everyone!

Amthyst – Eric & Wendy Brown 

Jacksonville, Florida

Amthyst like the quartz sans the “e” was founded on the principle that great style should be effortless & size-inclusive. Offering curated collections to simplify the shopping experience by mixing affordable and luxury celebrity inspired styles for women of all sizes. Amthyst is here to reinvigorate, accentuate, and stimulate  your style, while enhancing it simultaneously. Their fashion style options are designed for those of discerning taste who would rather arrive at their event nude than in the same outfit as someone else. Style and taste are how the Amthyst customer separates themself from the mundane task of getting dressed.  Amthyst provides the wardrobe options for the spontaneous weekend getaway, the event of the week or your last ever first date.

The Source Apparel -Alexis Rheinwald-Jones

Los Angeles, California

The Source offers mindfully-designed modern essentials for women. All of their apparel is sourced and made in Los Angeles, under fair conditions, using eco-friendly practices. All styles are designed with real-world women in mind. Source pieces fit the body comfortably and are made to last. Each style is designed to be as stylish as it is comfortable. The breathability, fit, and versatility means that pieces from The Source will be effortless favorites for years to come. The pieces pair easily with each other, as well as with many other pieces you already own. The Source is where style and comfort peacefully co-exist. Founded  in 2019, the shop is an expression of the founder’s personal values of feminism, body positivity, advocating for fairness for all people, and caring for our home planet.

LyfeStylz Plus – Keisa Talley

Atlanta, Georgia

Owner Keisa Talley launched Lyfestylz Plus in 2012 with a mission to provide fashionable and trendy clothing for every woman’s busy lifestyle. Kesia believes that women deserve the opportunity to look good without breaking the bank or sacrificing quality. Lyfestylz Plus takes pride in knowing that their customers are completely satisfied with every purchase. Based out of Atlanta, GA, their virtual store front offers style for every occasion from the workplace to spending time with friends out on the town and everything in between. At Lyfestylz Plus fashion is a LYFESTYLE!

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